Digital Advocacy Management and Peaceful Democratic Transition in Egypt (2011-2015)

January 25 2044 and June 30 2013 revolutions rediscovered Egyptians' hidden strengths, which can be seen in the new role of Digital Advocacy Management. This raises many questions about the management of its mechanisms and the stages it goes through, and how it transforms into an actor to ensure a peaceful, permanent democratic transition, whether with regard to the vertical relationship (leadership and people), or horizontal (groups of people and each other). To address this problem and to demonstrate that the digital advocacy management presented a new perspective on peaceful democratic transition in Egypt between 2011 and 2015, the study is divided into three parts. It begins with the theoretical framework and the presentation of previous literature, then sheds light on the role of digital advocacy management in the January 25 and June 30 revolutions in terms of youth mobilization, the limits of digital political activity in exchange for collective consensus, coherent identity and social homogeneity, and the third part deals with the Egyptian case as a model for peaceful democratic transformation, and finally, the conclusion. The study proves that the two Egyptian revolutions present a clear model of efficiency and effectiveness of digital media, which emerged as a tool for mass advocacy in refusal to submit to the authoritarian regime and a reaffirmation of the features of the Egyptian identity and a re-reading of the goals and strengths that lie in the strength of the national identity with which the roots of society could not be accessed and destroyed.