Practice and Exploration on the Integration Development of Financial and Cultural Industries in Shaanxi Province

Shaanxi serves as a province with abundant historical and cultural resources and obvious advantages in developing cultural industry. In recent years, financial institutions in Shaanxi have continuously deepened cooperation between banks and enterprises, accelerated the promotion of direct financing, highlighted the support of key areas, and realized the optimal allocation of financial resources in the cultural industry, and achieved vigorous results. Shaanxi will continue to take a series of measures to practically boost the deep integration of cultural industry and financial industry: to practice the national strategy and give full play to the driving role of the new mode of people-to-people exchange in the free trade area for cultural industry; to strengthen the integration of resources and take various measures to cultivate and intensify the market main body of cultural industry; to enhance the industrial integration and boost the deep integration of financial and cultural industries; to promote the development of the pilot reform to form the “Shaanxi mode” of the integration and development of financial and cultural industries. Shaanxi cultural industry will also achieve better development with the help of finance, thus highlighting the cultural characteristics of Shaanxi. Keywords—cultural industry; finance; integration development; innovation