Research on the Construction of Social Retail Network Platform for College Students

In order to promote the healthy and sustainable development of economy and guide young people to set up correct consumption concept, this paper takes the undergraduates of Hubei Institute of Fine Arts as the target group to conduct a survey on the second-hand transactions on campus, and finds that there are many problems existing among college students at present, such as the accumulation of idle goods, the large amount of purchases and the low utilization rate of goods, and tries to design a second-hand trading APP platform suitable college students. It is expected to guide college students to establish a scientific consumption concept and promote the rational use of resources. Through the analysis of strengths, weaknesses, opportunities and threats, it is pointed out that this attempt is feasible and has good economic and social effects. Keywords—second-hand trading; consumption concept; art college students; SWOT analysis