Instagram作为博物馆的数字传播工具——以卢浮宫和纽约大都会博物馆为例的展望与机遇

Michela Zingone
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引用次数: 12

摘要

Instagram于2010年10月推出,是目前使用最多的社交网络之一。根据平台2018年发布的最新数据,实际上,活跃用户数量已经超过了100万。从公共部门到私营部门,一些演员已经将Instagram纳入他们的传播计划。其中,也有博物馆机构。本文的目的是了解博物馆通常分享哪些类型的内容,并了解他们如何使用这种主要基于图像的创新沟通渠道来记录、交流他们的日常活动、他们的身份,并与用户取得联系。通过内容分析的方法,我们对巴黎卢浮宫博物馆和纽约大都会艺术博物馆官方简介上30天内发布的帖子进行了定性分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Instagram as Digital Communication Tool for the Museums: a Reflection on Prospectives and Opportunities through the Analysis of the Profiles of Louvre Museum and Metropolitan Museum of New York
Launched in October 2010, Instagram is nowadays one of the most used social networks. According to the latest data released by the platform in 2018, in fact, the number of active users exceeded one million. From the public to the private sector, several actors have integrated Instagram into their communication plan. Among them, there are also the museum institutions. The object of this article is to look at what types of contents museums usually share and to understand how they are using this innovative communication channel based essentially on images to document, communicate their daily activity, their identity, and get in touch with users. Through the method of the content analysis, we propose a qualitative analysis of the posts published in a period of 30 days on the official profiles of the Louvre Museum in Paris and the Metropolitan Museum of Art in New York.
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