The Agreeable Entrepreneur

This study looks at the trajectory of dual career entrepreneurs and their motivation for change. It brings out organizations, personal and family related motivations for change. It is found that few entrepreneurs are motivated by money, and the relationship with money is generally instrumental rather than teleological. The study primarily focused on how these dual entrepreneurs viewed themselves on the big five personality traits: extraversion varies, they are low on neuroticism and high on open-mindedness and on conscientiousness. However, contradicting previous research, this study finds that these entrepreneurs see themselves as agreeable rather than disagreeable. Future research directions are presented.