数字时代的战略管理沟通

Isabell C. Camillo, Angelo A. Camillo
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引用次数: 0

摘要

管理沟通被认为是商业相关学科的组成部分,如战略管理、领导力、战略营销和商业道德。然而,在全球战略管理的背景下,管理沟通是在“商业沟通”的大保护伞下进行的,与内部和外部利益相关者的沟通需要仔细的道德考虑,无论行业如何。有一个包容的道德战略管理沟通政策,允许战略信息的传播以及保护机密数据的传输。本章讨论了沟通的主题,重点是在全球范围内的道德管理沟通。研究结果证实,有效的道德沟通策略和适当的沟通政策的实施有利于公司的成功。在管理的框架内,伦理管理沟通是指企业管理背景下的沟通,而不是媒介传播。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic Managerial Communication in the Digital Era
Managerial communication is considered integral to business related disciplines such as strategic management, leadership, strategic marketing, and business ethics. However, within the context of global strategic management, managerial communication follows under the broad umbrella of “business communication,” Communication with internal and external stakeholders demands careful-ethical considerations, regardless of the industry. Having an inclusive-ethical strategic managerial communication policy in place, allows for strategic information dissemination as well as the protection of transmission of confidential data. This chapter discusses the topic of communication with emphasis on ethical managerial communication within the global context. The result of the study confirm that effective-ethical communication strategies and appropriate communications policy implementation is conducive to the firm's success. Within the framework of management, ethical managerial communication refers to communication within the context of business management and not media communication.
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