外卖平台上的消费者购买行为

Yujie Zhu, Y. Tian, Taiyu Wang, Orlina Ursula D. Regua
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引用次数: 2

摘要

随着互联网的普及,人们的生活逐渐向更便捷的方向发展,网上购物平台的激增极大地便利了消费者。近两年外卖平台发展迅速,疫情爆发以来,人们出行受限,外卖平台被越来越多的人接受和使用。本文研究了影响外卖平台消费者购买行为的因素,提出了外卖平台的发展建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Purchasing Behavior on Food Delivery Platforms
With the popularity of the Internet, people's lives are gradually developing in the direction of greater convenience, and the proliferation of online shopping platforms has greatly facilitated consumers. Food delivery platforms have developed rapidly in the past two years and are increasingly accepted and used by more and more people since the pandemic started and people's outing is limited. In this paper, we study the factors that influence the purchasing behavior of consumers on food delivery platforms and propose development suggestions for food delivery platforms.
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