垂直品类电子商务公司商业模式演变——以NALA为例

2012 International Symposium on Management of Technology (ISMOT) Pub Date : 2012-11-01 DOI:10.1109/ISMOT.2012.6679550

Guang Li

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引用次数: 0

摘要

商业模式是指企业创造价值的基本逻辑，是指企业如何在一定的价值链或价值网络上为顾客提供产品和服务，从而获得利润。电子商务作为互联网行业的商业模式之一，包括B2B(企业对企业)、B2C(企业对客户)、C2C(客户对客户)。本文介绍了某化妆品分销公司从C2C到B2C、网络社区和自有品牌的NALA商业模式评估。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The evolution of business model of vertical category E-commerce company: NALA as example

Business model refers to the basic logic for enterprises to create value, which means how the enterprise makes profits by providing products and services for the customer at a certain value chain or value network. E-commerce as one of business models of Internet industry includes B2B (Business to Business), B2C(Business to Customer), C2C(Customer to Customer). This paper introduces a cosmetic distribution company's business model evaluation of NALA form C2C to B2C and Internet community and self-owned brand.

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2012 International Symposium on Management of Technology (ISMOT)

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