TRENDS OF DIGITAL SOCIAL MEDIA MARKETING AFFECTING STARTUPS IN INDIAN ECONOMY

Digital Marketing and Social Media Marketing are the two elements which are separate diverse segments in the field of marketing. With the digital transformations and increase and in the use of the technology, the digital as well as the social media marketing segment has brought a massive revolution around the globe. The objective of this research paper is focusing on finding the recent trends that affect the startups in the Indian Economy. The study is also being conducted to analyse the technological innovations and find out the new vocabularies of marketing as per 2023. All of this has increased due to the adoption of the digital transformations by the companies around the world, who are having micro, small and medium scale enterprises, as well as the large scale enterprises. The conclusions of the research will show how these trends can be utilised by startups as an opportunity by the target marketers to get the maximum benefit out of it, to study new marketing trends, which can be a derivative factor to determine new trends in the field of marketing, research and development. As a subject matter, this research will be very useful to study the terminologies that such a market may possess in the present, or in the future.