雅加达消费者对手机银行的持续意向使用:以信任扩展UTAUT模型

2020 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2020-08-01 DOI:10.1109/ICIMTech50083.2020.9211188

M. Saparudin, A. Rahayu, R. Hurriyati, M. A. Sultan, A. M. Ramdan

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引用次数: 4

摘要

移动银行是与银行金融服务相结合的移动技术创新成果之一。事实证明，它对客户和银行都很有价值。本研究旨在评估消费者继续使用手机银行的决定因素。本研究采用带信任的扩展UTAUT模型。数据的收集采用方便抽样的方法，对402名被调查者进行了基于调查的实证研究。研究发现，信任、PE、EE和SI显著影响消费者继续使用移动银行的意愿，其中信任是影响消费者继续使用移动银行意愿的最强结构。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumers' Continuance Intention Use of Mobile Banking in Jakarta: Extending UTAUT Models with Trust

M-banking is one of the innovations of mobile technology which is integrated with the banking financial services. It has proven valuable for both customers and banks. This research aimed to assess the determinants of consumers' continuance intention use of m-banking. The study used extended UTAUT model with trust. The collection of data was conducted through a survey-based empirical study of 402 of respondents using convenience sampling. The study showed that trust, PE, EE, and SI significantly influenced the intention to continue using m-banking, and trust was to be the strongest construct affecting consumers' intention.

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2020 International Conference on Information Management and Technology (ICIMTech)

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