采购拍卖中的廉价沟通:理论与实验

S. Onderstal, Yang Yang
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引用次数: 0

摘要

在采购拍卖中,投标人通常更了解所采购商品和服务的技术、财务或法律方面的情况。因此,买方可以在采购程序中加入对话,使供应商能够披露有助于买方更好地明确合同条款的信息。本文从理论和实验两方面探讨了由拍卖和谈判两个阶段组成的采购过程的增值问题。我们的理论结果表明,在买方和供应商在合同条款方面利益一致的情况下,允许获胜的供应商在拍卖后与买方沟通,比不沟通和事前沟通更有利于买方。在买方和获胜的供应商对条款的利益不一致的情况下,相对于没有沟通和事后沟通,买方从事前沟通中获益。我们的实验数据为在利益一致的情况下的预测提供了强有力的证据。在利益失调的背景下,我们没有观察到三种机制之间的显著差异。我们的实验结果为采购过程的适当设计提供了几个管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Cheap-talk Communication in Procurement Auctions: Theory and Experiment
In procurement auctions, bidders are usually better informed about technical, financial, or legal aspects of the goods and services procured. Therefore, the buyer may include a dialogue in the procurement procedure which enables the suppliers to reveal information that will help the buyer to better specify the terms of the contract. This paper addresses the question of the value added of letting the sourcing process consist of both an auction and a negotiation stage, theoretically and in a laboratory experiment. Our theoretical results suggest that in a setting where the buyer and the suppliers have aligned interests regarding the terms of the contract, allowing the winning supplier to communicate with the buyer after the auction is beneficial to the buyer compared to no communication and ex-ante communication. In a setting where the buyer and the winning supplier have misaligned interests regarding the terms, the buyer benefits from ex-ante communication relative to no communication and ex-post communication. Our experimental data provide strong evidence for the predictions in the aligned-interest setting. In the misaligned-interest setting, we do not observe significant differences between the three mechanisms. Our experimental findings offer several managerial implications for the appropriate design of sourcing processes.
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