中医药文化国际传播现状分析

Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019) Pub Date : 2019-05-01 DOI:10.2991/ICMETE-19.2019.105

Dejun Li

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引用次数: 0

摘要

中医药文化的国际传播对于扩大中华文化的国际影响力，提升中国文化软实力具有重要意义。本文从中医药国际传播的现状入手，重点分析中医药国际传播存在的问题和面临的挑战，最后从国家政策、传播、平台、人才培养等方面提出进一步推进中医药国际传播的有效策略。Keywords-TCM文化;国际交流;状态

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Analysis on the Current International Communication of TCM Culture

The international communication of TCM (Traditional Chinese Medicine) culture is of great significance for expanding the international influence of Chinese culture and enhancing China’s cultural soft power. This paper starts with the status quo of the international communication of TCM, then focuses mainly on its problems and challenges, and eventually puts forward effective strategies to further promote its international communication from the aspects of national policy, communication, platform, personnel training and so on. Keywords—TCM culture; International communication; Status

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来源期刊

Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019)

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