模仿如何抵消创新?竞争产品的ABM Bass模型

2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS) Pub Date : 2014-05-28 DOI:10.1109/RCIS.2014.6861087

P. Collard, Wilfried Segretier

{"title":"模仿如何抵消创新?竞争产品的ABM Bass模型","authors":"P. Collard, Wilfried Segretier","doi":"10.1109/RCIS.2014.6861087","DOIUrl":null,"url":null,"abstract":"The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviours on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.","PeriodicalId":288073,"journal":{"name":"2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How can imitation counterbalance innovation? An ABM Bass model for competing products\",\"authors\":\"P. Collard, Wilfried Segretier\",\"doi\":\"10.1109/RCIS.2014.6861087\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviours on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.\",\"PeriodicalId\":288073,\"journal\":{\"name\":\"2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-05-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/RCIS.2014.6861087\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/RCIS.2014.6861087","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文的总体背景是Bass模型，它提出了一种新产品采用的理论。我们提出了一种基于智能体的模型来对竞争产品的各自增长进行建模。我们假设两个商标在同一市场上存在竞争:每个商标都有自己的自发创新率和模仿率。本文讨论了这些竞争行为在全球动力学中的相对权重;我们特别提出了大众媒体影响力与口碑效应的等价性问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

How can imitation counterbalance innovation? An ABM Bass model for competing products

The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviours on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2014 IEEE Eighth International Conference on Research Challenges in Information Science (RCIS)

自引率

0.00%

发文量