RANTAI NILAI GLOBAL (GLOBAL VALUE CHAINS) PADA MASA PANDEMI TERKAIT POSISI BUAH JAMBU DAN APEL

This study aims to analyze the Global Value Chain position of Indonesian/GVC guavas and apples in the global market, as well as their effect on the Indonesian economy during the pandemic. Guavas and apples that are widely grown in Indonesia have made fruit business players together with the government seek to increase the GVC of guavas and apples. Various obstacles that are still experienced by producers have made Indonesian guava and apple commodities unable to compete optimally in the global market. Until now, the majority of fruit products exported by Indonesia are still in the form of fresh fruit. The research method used is a qualitative method with data collection techniques using interview techniques and literature study. The theory used in this research is International Trade Theory and Global Value Chain Theory. The results of this study are guavas and apples in Indonesia during the pandemic are still exported in the form of fresh fruit. The absence of the implementation of GVC in the two fruits does not have a significant impact on the Indonesian economy