The Impact of Using Technology-Based Communication on Quality of Work Relationships

The use of modern technologies have changed work setting and this change offers us many advantages and benefits. Technology-based communication allows to span time and distance among people. Technology development is moving at such speed that social human behavior science has not kept pace. There is enormous research on human behavior, but we lack new models for guiding managerial practices. The aim of this research is to investigate technologybased communication effect on quality of relationships within the company and the factors affecting it. It was discovered that an important factor is cultural background of the company employees – the communication style and expectations for high context and low context cultures are very different. It is clear that technology-based communication within a company is negatively affecting quality of work relationships it means that new methods should be discovered to power up technology-based communication. IT professionals should include this knowledge in their work in order to improve communication systems.