Constructing Integrated Meaning under the Perspective of Intersemiotic Complementarity in Multimodal Discourse: A Case Study of Tourism Promotional Film The World of Ding Zhen

With the development of technology, more and more places are using tourism promotional films to show their local characteristics as a new means of promotion, and those promotional films have largely increased local awareness and promoted the development of tourism. As the typical multimodal discourses, the modes in tourism promotional videos deserve study to find out the construction of meaning and the transmission of the theme. Guided by the theories of intersemiotic complementary, the study explores the construction of integrated meaning in multimodal discourse analysis based on a case study of promotional film The World of Ding Zhen, aiming to reveal the collective effect between visual image and verbal text and find out how the city image is formed through intersemiotic complementary.