Intellectual Asset Management - key areas to consider prior to product launch

Several areas associated with intellectual asset management (IAM) that should to be considered prior to the launch of a product are described in detail. Specific emphasis is given to integrating an intellectual property strategy with product development and quality processes; developing competitive intelligence in order to determine freedom to operate; controlling external disclosures to maintain patentability; and analyzing global costs associated with prosecuting and maintaining intellectual property in key geographic areas.