以满意度为中介变量的目的地形象、游客吸引力和登山者体验对重复旅游兴趣的影响分析

N. Nurcholis
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引用次数: 1

摘要

本研究以格德攀格兰果山登山客为研究对象,以满意度为干预变量,探讨目的地形象、旅游吸引力、登山体验对登山客重返意愿的影响。本研究使用的工具是对150名受访者进行问卷调查,并对数据进行描述性和定量的处理和分析。研究中的描述性分析旨在描述受访者的特征和描述研究变量,而定量分析是使用SEM - PLS(偏最小二乘)工具进行的,目的是检验假设。根据本研究的分析结果,可以解释目的地形象、旅游吸引力和登山者的体验对格德攀格兰高山登山者的满意度有显著的正向影响。目的地形象、旅游吸引力、登山者体验和满意度对格德攀高登山者的回头率有显著的正向影响。旅游形象、旅游吸引力和登山体验对格德攀山岭登山客的再访兴趣有显著的正向影响,满意度作为干预变量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of the Influence of Destination Image, Tourist Attractiveness and Experience of Climbers on Interest in Repeat Visits with Satisfaction as an Intervening Variable
The purpose of this study was to identify and analyze the influence of destination image, tourist attraction, and experience of climbers on intention to return with satisfaction as an intervention variable for climbers of Mount Gede Pangrango. Instruments used in this research were questionnaires to 150 respondents with descriptive and quantitative data processing and analysis. Descriptive analysis in the research aims at describing the characteristics of the respondents and describing the research variables, while quantitative analysis is carried out using SEM - PLS (Partial Least Square) tools with the aim of testing the hypothesis. Based on the results of the analysis in this study, it can be explained that the image of the destination, tourist attraction, and experience of climbers has a positive and significant effect on satisfaction among climbers of Mount Gede Pangrango. Destination image, tourist attraction, climber experience, and satisfaction have a positive and significant effect on intention to return to climbers of Mount Gede Pangrango. Travel image, tourist attraction, and climber experience have a positive and significant effect on Repeat Visit Interest with Satisfaction as an intervention variable for climbers of Mount Gede Pangrango.
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