品牌形象和品牌信任对消费者满意度的影响以及对回购感兴趣的影响

Muchamad Nuril Ihsan, Bambang Sutedjo
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引用次数: 1

摘要

本研究旨在确定和分析品牌形象和品牌信任对消费者满意度的影响及其对再购买意愿的影响。人口为曾购买过瓶装饮用水的阿米迪斯消费者,抽样调查对象为87人。本研究采用的数据检验技术为公因子效度检验、Cronbach alpha信度检验。本研究结果显示,品牌形象对消费者满意有正向显著影响,品牌信任对消费者满意有正向影响,消费者满意对再购兴趣有正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh brand image dan brand trust terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang
This study aims to determine and analyze the effect of brand image and brand trust on consumer satisfaction and its impact on repurchase intention. The population is Amidis Bottled Drinking Water Consumers who have made a purchase, with a sample of 87 respondents. The data testing technique used in this research is using the validity test with common factor, reliability test with Cronbach alpha. The results of this study indicate that Brand Image has a positive and significant effect on Consumer Satisfaction, Brand Trust has a positive effect on Consumer Satisfaction, and Consumer Satisfaction has an effect on Repurchase Interest.
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