顾客满意度和忠诚度是否中介了毕业生感知服务质量对毕业生感知工作绩效的影响?

L. Chikazhe, Charles Makanyeza
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引用次数: 1

摘要

本研究考察了顾客满意和顾客忠诚在感知服务质量对感知工作绩效影响中的中介作用。基于571人的样本量,在津巴布韦哈拉雷进行了横断面调查。使用结构方程模型对假设关系进行检验。结果表明,感知服务质量正向影响感知工作绩效、顾客满意度和忠诚度。顾客满意和顾客忠诚对知觉服务质量对知觉工作绩效的影响有部分中介作用。结果具有理论和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
DO CUSTOMER SATISFACTION AND LOYALTY MEDIATE THE EFFECT OF GRADUATE’S PERCEIVED SERVICE QUALITY ON GRADUATE’S PERCEIVED JOB PERFORMANCE?
The study investigated the mediating role of customer satisfaction and loyalty on the effect of perceived service quality on perceived job performance. Based on a sample size of 571, a cross-sectional survey was conducted in Harare, Zimbabwe. Hypothesised relationships were tested using structural equation modelling. Results show that perceived service quality positively influences perceived job performance, customer satisfaction and loyalty. The influence of perceived service quality on perceived job performance was found to be partially mediated by both customer satisfaction and loyalty. Results have theoretical and managerial implications.
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