Artificial Intelligence and People Analytics - A Key to Employee Engagement

The pandemic aroused the need for hybrid working model and has placed organizations to adapt to the evolving changes and demonstrate resilience to deliver better results. The purpose of this paper is to showcase the importance of how a combination of artificial intelligence and analytics helps the organization in engaging the talent in the hybrid workplace. This study used a structured interview process to collect primary data and draw inferences. The data samples collected for this study were from the HR managers to understand how AI tools and analytics has contributed significantly in the employee engagement domain as compared to the traditional approach that was used before pandemic. The paper draws its focus primarily to the IT industry in Indian context where cutting edge technology is transforming the way HR will function. This study provides suitable recommendations based on findings after the in-depth interviews and extensive research of the literature.