{"title":"名人品牌的影响","authors":"Jacob C. Miller","doi":"10.2307/j.ctv18b5d4v.6","DOIUrl":null,"url":null,"abstract":"This chapter explores how Trump’s political identity builds on his status as a celebrity and as a brand. Trump has long utilized media technologies of spectacle in order to enhance his brand identity. As a commercial assemblage, Trump’s business model has been to combine the affective dimensions of celebrity and brand in a way that guarantees the flows of capital and finance that his business enterprise requires. The first chapter provides this context for how we have been socialized by these technologies of post-truth reality during these years and how they came to infect political culture. Trump was gaining celebrity status in the 1980s when President Ronald Reagan was putting similar techniques to work in the White House, providing an early model for Trump to later reinvent.","PeriodicalId":218913,"journal":{"name":"Spectacle and Trumpism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Affects of Celebrity Brand\",\"authors\":\"Jacob C. Miller\",\"doi\":\"10.2307/j.ctv18b5d4v.6\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This chapter explores how Trump’s political identity builds on his status as a celebrity and as a brand. Trump has long utilized media technologies of spectacle in order to enhance his brand identity. As a commercial assemblage, Trump’s business model has been to combine the affective dimensions of celebrity and brand in a way that guarantees the flows of capital and finance that his business enterprise requires. The first chapter provides this context for how we have been socialized by these technologies of post-truth reality during these years and how they came to infect political culture. Trump was gaining celebrity status in the 1980s when President Ronald Reagan was putting similar techniques to work in the White House, providing an early model for Trump to later reinvent.\",\"PeriodicalId\":218913,\"journal\":{\"name\":\"Spectacle and Trumpism\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-11-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Spectacle and Trumpism\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2307/j.ctv18b5d4v.6\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Spectacle and Trumpism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2307/j.ctv18b5d4v.6","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This chapter explores how Trump’s political identity builds on his status as a celebrity and as a brand. Trump has long utilized media technologies of spectacle in order to enhance his brand identity. As a commercial assemblage, Trump’s business model has been to combine the affective dimensions of celebrity and brand in a way that guarantees the flows of capital and finance that his business enterprise requires. The first chapter provides this context for how we have been socialized by these technologies of post-truth reality during these years and how they came to infect political culture. Trump was gaining celebrity status in the 1980s when President Ronald Reagan was putting similar techniques to work in the White House, providing an early model for Trump to later reinvent.
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