Kristina Kaličanin, Milica Čolović, A. Njeguš, V. Mitić
{"title":"人工智能和机器学习在市场营销中的好处","authors":"Kristina Kaličanin, Milica Čolović, A. Njeguš, V. Mitić","doi":"10.15308/sinteza-2019-472-477","DOIUrl":null,"url":null,"abstract":"Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and smart applications, designed to understand consumer behaviour, needs, and preferences in order to deliver customized experiences. AI has been one of the primary drivers of innovation in marketing. Marketers are already leveraging the advantages of AI to gain valuable insights into customers, competitors and markets. Besides, AI automate tasks, reduce costs, and improve workflows. This paper examines the current and potential applications of AI within marketing by providing comprehensive overview of existing academic research.","PeriodicalId":342313,"journal":{"name":"Proceedings of the International Scientific Conference - Sinteza 2019","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"Benefits of Artificial Intelligence and Machine Learning in Marketing\",\"authors\":\"Kristina Kaličanin, Milica Čolović, A. Njeguš, V. Mitić\",\"doi\":\"10.15308/sinteza-2019-472-477\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and smart applications, designed to understand consumer behaviour, needs, and preferences in order to deliver customized experiences. AI has been one of the primary drivers of innovation in marketing. Marketers are already leveraging the advantages of AI to gain valuable insights into customers, competitors and markets. Besides, AI automate tasks, reduce costs, and improve workflows. This paper examines the current and potential applications of AI within marketing by providing comprehensive overview of existing academic research.\",\"PeriodicalId\":342313,\"journal\":{\"name\":\"Proceedings of the International Scientific Conference - Sinteza 2019\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the International Scientific Conference - Sinteza 2019\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15308/sinteza-2019-472-477\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Scientific Conference - Sinteza 2019","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15308/sinteza-2019-472-477","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Benefits of Artificial Intelligence and Machine Learning in Marketing
Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and smart applications, designed to understand consumer behaviour, needs, and preferences in order to deliver customized experiences. AI has been one of the primary drivers of innovation in marketing. Marketers are already leveraging the advantages of AI to gain valuable insights into customers, competitors and markets. Besides, AI automate tasks, reduce costs, and improve workflows. This paper examines the current and potential applications of AI within marketing by providing comprehensive overview of existing academic research.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
