Modeling human-like non-rationality for social agents

Humans are not rational beings. Deviations from rationality in human thinking are currently well documented [25] as non-reducible to rational pursuit of egoistic benefit or its occasional distortion with temporary emotional excitation, as it is often assumed. This occurs not only outside conceptual reasoning or rational goal realization but also subconsciously and often in certainty that they did not and could not take place 'in my case'. Non-rationality can no longer be perceived as a rare affective abnormality in otherwise rational thinking, but as a systemic, permanent quality, 'a design feature' of human cognition. While social psychology has systematically addressed non-rationality of human cognition (including its non-emotional aspects) for decades [63]. It is not the case for computer science, despite obvious relevance for individual and group behavior modeling. This paper proposes brief survey of work in computational disciplines related to human-like non-rationality modeling including: Social Signal Processing, Cognitive Architectures, Affective Computing, Human-Like Agents and Normative Multi-agent Systems. It attempts to establish a common terminology and conceptual frame for this extremely interdisciplinary issue, reveal assumptions about non-rationality underlying the discussed models and disciplines, their current limitations and potential in contributing to solution. Finally, it also presents ideas concerning possible directions of development, hopefully contributing to solution of this challenging issue.