价格、促销和服务质量对go-jek顾客满意度的影响(以北苏门答腊穆罕默迪亚大学经济与商业学院学生为例)

International Journal of Educational Review, Law And Social Sciences (IJERLAS) Pub Date : 2022-07-31 DOI:10.54443/ijerlas.v2i4.319

Mutia Arda, Ahmad Maulana Banurea

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引用次数: 2

摘要

本研究的目的是确定和分析价格、促销和服务质量对go-jek客户满意度的影响，无论是部分的还是同时的。本研究中使用的方法是一种联想方法。这项研究的人群是北苏门答腊岛穆罕默迪亚大学的经济和商业用户。本研究的样本采用Wibisono公式收集100名学生。本研究的数据收集技术采用问卷调查法。本研究的数据处理使用SPSS 24.00版软件程序。本研究的结果证明，部分和同时分析价格，

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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THE EFFECT OF PRICE, PROMOTION AND QUALITY OF SERVICE ON GO-JEK CUSTOMER SATISFACTION (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MUHAMMADIYAH NORTH SUMATRA)

The purpose of this study was to determine and analyze prices, promotions, and service quality on go-jek customer satisfaction either partially or simultaneously. The approach used in this study is an associative approach. The population in this study were economic and business go jekusers, Muhammadiyah University of North Sumatra. The sample in this study using the Wibisono formula to collect 100students. Data collection techniques in this study used a questionnaire technique. The data processing in this study used the SPSS (Statistical Package for the Social Sciences) version 24.00 software program. The results of this study prove that partially and simultaneously analyzing prices,

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来源期刊

International Journal of Educational Review, Law And Social Sciences (IJERLAS)

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