用于搜索和预订旅游产品的数字工具

Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019) Pub Date : 2019-12-01 DOI:10.2991/iscde-19.2019.66

M. Shmarkov, L. Shmarkova, I. I. Sergeеyа

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引用次数: 0

摘要

本文概述了解决有效组织旅游经营者形成的旅游产品搜索和预订问题的重要性，这一问题的成功取决于所使用的数字技术和工具。本文的目的是研究这些流程的数字化组织方法及其实施实践，对搜索和预订旅游产品的新解决方案和新技术的优势、驱动因素和发展问题进行比较分析和识别。该研究确定并描述了改进搜索和预订旅游产品的数字工具的阶段、关键点和现代问题。考虑到对成熟技术的分析结果和旅游市场主要参与者相互作用的性质，以及在俄罗斯旅游市场上推广和销售旅游产品的现代做法，指出了其发展的趋势和具体情况。

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Digital tools for searching and booking of tourist products

The article outlines the importance of solving the problem of effectively organizing the search and booking of travel products formed by tour operators, the success of which depends on the digital technologies and tools used. The aim of the article is to study approaches to the digital organization of these processes and the practice of its implementation, a comparative analysis and identification of the advantages of new solutions and technologies for searching and booking travel products, drivers and problems of their development. The study identified and characterized the stages, key points, and modern problems of improving digital tools for searching and booking travel products. The trend and the specifics of their development are indicated taking into account the results of the analysis of proven technologies and the nature of the interactions of key players in the tourism market, modern practice of promoting and selling travel products on the Russian tourism market.

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Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)

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