{"title":"为什么候选人要攻击?负面电视政治广告的解释因素","authors":"Martín Echeverría","doi":"10.32870/cys.v2020.7573","DOIUrl":null,"url":null,"abstract":"Facing the concern of increasing incivility in political campaigns, we present a content analysis of negative advertising broadcast in four Mexican presidential elections, to explain the factors that shape their treats and likelihood of emission (2000 to 2018, N=108). Three factors are significant: competitiveness of the elections raises the likelihood of attacks; strict regulation makes them subtler, and party ideology determines the tactics followed.","PeriodicalId":112547,"journal":{"name":"Comunicación y Sociedad","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why do candidates attack? Explanatory factors in negative television political advertising\",\"authors\":\"Martín Echeverría\",\"doi\":\"10.32870/cys.v2020.7573\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Facing the concern of increasing incivility in political campaigns, we present a content analysis of negative advertising broadcast in four Mexican presidential elections, to explain the factors that shape their treats and likelihood of emission (2000 to 2018, N=108). Three factors are significant: competitiveness of the elections raises the likelihood of attacks; strict regulation makes them subtler, and party ideology determines the tactics followed.\",\"PeriodicalId\":112547,\"journal\":{\"name\":\"Comunicación y Sociedad\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicación y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/cys.v2020.7573\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicación y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/cys.v2020.7573","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Why do candidates attack? Explanatory factors in negative television political advertising
Facing the concern of increasing incivility in political campaigns, we present a content analysis of negative advertising broadcast in four Mexican presidential elections, to explain the factors that shape their treats and likelihood of emission (2000 to 2018, N=108). Three factors are significant: competitiveness of the elections raises the likelihood of attacks; strict regulation makes them subtler, and party ideology determines the tactics followed.
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