{"title":"内部营销对工作-生活质量影响的调查:来自体育组织的证据","authors":"S. Yıldız","doi":"10.33459/cbubesbd.1275422","DOIUrl":null,"url":null,"abstract":"This study aimed to examine the effect of internal marketing (IM) on quality of work-life (QWL). The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure IM, and the QWL scale developed by Chen and Farh (2000) was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.","PeriodicalId":341257,"journal":{"name":"CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations\",\"authors\":\"S. Yıldız\",\"doi\":\"10.33459/cbubesbd.1275422\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aimed to examine the effect of internal marketing (IM) on quality of work-life (QWL). The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure IM, and the QWL scale developed by Chen and Farh (2000) was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.\",\"PeriodicalId\":341257,\"journal\":{\"name\":\"CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi\",\"volume\":\"31 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33459/cbubesbd.1275422\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33459/cbubesbd.1275422","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations
This study aimed to examine the effect of internal marketing (IM) on quality of work-life (QWL). The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure IM, and the QWL scale developed by Chen and Farh (2000) was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
