Generations Perspective on Individual Motivation Factors in Creating Knowledge Content for Knowledge Sharing Digital Platform Development: Case Study: West Java Province, Indonesia

In the current era of knowledge, Indonesia's condition is still lagging behind in terms of human resources Human quality is largely determined by the learning method. The traditional method that relies on face-toface meetings through class media and discussion very limited to support the rapid changes in informational and knowledge. Besides, modern learning method such as E-learning and/or online lectures are very rigid in the curriculum. A new concept was conceived as the development of modern learning methods, namely knowledge-sharing based learning method. This learning method uses a digital platform for knowledge sharing activity. This research hopefully provides an overview of people behavior in West Java Province seen from the perspective of the different generation in sharing knowledge through a digital platform. The study was conducted by reviewing individual factors that influence a person's motivation as a content provider on a digital platform. This model was tested by statistical methods on 300 respondents in West Java Province. Qualitative data is taken to explain the results of quantitative data. This study found that content providers are influenced by the ability of content providers, the pleasure of helping others, fears, the rewards gained, and interpersonal trust.