A. Prayitno, Ade Putriani, A. Wibowo, Vicky F. Sanjaya
{"title":"社交媒体营销、客户参与和数字广告对品牌信任的影响(Go-Jek用户为研究对象)","authors":"A. Prayitno, Ade Putriani, A. Wibowo, Vicky F. Sanjaya","doi":"10.31098/ijcbm.v1i2.4193","DOIUrl":null,"url":null,"abstract":"This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.","PeriodicalId":237326,"journal":{"name":"International Journal of Creative Business and Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek Users as Research Objects)\",\"authors\":\"A. Prayitno, Ade Putriani, A. Wibowo, Vicky F. Sanjaya\",\"doi\":\"10.31098/ijcbm.v1i2.4193\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.\",\"PeriodicalId\":237326,\"journal\":{\"name\":\"International Journal of Creative Business and Management\",\"volume\":\"12 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Creative Business and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31098/ijcbm.v1i2.4193\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Creative Business and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31098/ijcbm.v1i2.4193","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek Users as Research Objects)
This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.