A Study of Zillennials in Uttarakhand Using RStudio

The purpose of this study is to understand the behaviour of Zillennials. The study has used constructs like personal innovativeness, technological innovativeness, gadget lovers, and technological opinion leadership for gaining insight into the overall behaviour of Zillennials. The study involve quantitative research where descriptive research design is used. This study makes use of both primary and secondary data. Survey research method has been used in this study where primary data is collected through a questionnaire. The questionnaire consists of 16 items where each of these items is evaluated on a five-point Likert scale ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). The data is collected from a sample of 300 students from various colleges of Pithoragarh belonging to the category of Zillennials. Purposive sampling technique is used to collect the data. The study uses descriptive measures of central tendency, cronbach alpha, and confirmatory factor analysis technique. The data is analysed in RStudio with the help of readxl, psych, lavaan, and summarytools packages. The results of this study reveal that Zillennials in Uttarakhand have personal innovativeness and technological opinion leadership. They are also gadget lovers. However, the study made an interesting finding that the Zillennials do not have technological innovativeness. This finding is in contrary to previous findings which suggested that individuals who willingly take challenges are more likely to adopt and use new products. The findings of this study will add academic value in the context of expanding knowledge on Zillennials’ behaviour. The data collected for this study is from students studying in Pithoragarh district of Uttarakhand thus it might not be appropriate to generalize the findings for entire state.