Study on the Development of Fuling Mustard Industry Guided by the Rural Vitalization Strategy

Since their advent in 1898, Fuling mustard have been gradually launched to the market and exported to all corners of the world. Chinese Fuling Mustard, European sour cucumbers and German sweet and sour cabbages are well-known both at home and abroad as “world’s top three pickled vegetables”. The Fuling District considers the prosperity of the pickle industry as focus and breakthrough of rural vitalization. Anyhow, the competitive resources and practical development of the pickle industry are constrained by poor conditions and small scale of Chinese cabbage head production, low added value of products, diversified but less known brands and difficulty in the treatment of production sewage. Thus, Fuling should remain committed to building a pickle industry cluster and deepening the integration of multiple regulations by actively relying on leading producers of pickles and linking primary, secondary and tertiary industry chains. Only by demonstrating the diverse features of different areas can the district practically facilitate its rural vitalization. Keywords—Fuling mustard, Characteristic Industry, Rural Vitalization