广告语篇交际策略的实现(以医疗广告为例)

HUMANITARIAN RESEARCHES Pub Date : 1900-01-01 DOI:10.21672/1818-4936-2021-80-4-116-121

J. M. Fokina

{"title":"广告语篇交际策略的实现(以医疗广告为例)","authors":"J. M. Fokina","doi":"10.21672/1818-4936-2021-80-4-116-121","DOIUrl":null,"url":null,"abstract":"The article deals with the main communicative features of medical advertising texts. The analysis of these texts allows us to identify three main strategies. These strategies being realized in different tactics are a set of linguistic means aimed at implementing the basic communicative purpose of medical advertising texts, namely, attracting the attention of buyers and encouraging them to purchase the advertised product.","PeriodicalId":331870,"journal":{"name":"HUMANITARIAN RESEARCHES","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"REALIZATION OF COMMUNICATIVE TACTICS AND STRATEGIES IN ADVERTIZING DISCOURSE (BASED ON MEDICAL ADVERTISING)\",\"authors\":\"J. M. Fokina\",\"doi\":\"10.21672/1818-4936-2021-80-4-116-121\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article deals with the main communicative features of medical advertising texts. The analysis of these texts allows us to identify three main strategies. These strategies being realized in different tactics are a set of linguistic means aimed at implementing the basic communicative purpose of medical advertising texts, namely, attracting the attention of buyers and encouraging them to purchase the advertised product.\",\"PeriodicalId\":331870,\"journal\":{\"name\":\"HUMANITARIAN RESEARCHES\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"HUMANITARIAN RESEARCHES\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21672/1818-4936-2021-80-4-116-121\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"HUMANITARIAN RESEARCHES","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21672/1818-4936-2021-80-4-116-121","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文论述了医疗广告文本的主要交际特征。对这些文本的分析使我们能够确定三种主要策略。这些策略通过不同的策略实现，是一套旨在实现医疗广告文本基本交际目的的语言手段，即吸引购买者的注意力，促使他们购买广告产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

REALIZATION OF COMMUNICATIVE TACTICS AND STRATEGIES IN ADVERTIZING DISCOURSE (BASED ON MEDICAL ADVERTISING)

The article deals with the main communicative features of medical advertising texts. The analysis of these texts allows us to identify three main strategies. These strategies being realized in different tactics are a set of linguistic means aimed at implementing the basic communicative purpose of medical advertising texts, namely, attracting the attention of buyers and encouraging them to purchase the advertised product.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

HUMANITARIAN RESEARCHES

自引率

0.00%

发文量