移动媒体APP用户不同感知支持维度对客户承诺和客户推荐的影响

2017 IEEE International Conference on Intelligence and Security Informatics (ISI) Pub Date : 2017-07-01 DOI:10.1109/ISI.2017.8004893

Li Qian, Wang Xiu-cun

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引用次数: 1

摘要

移动媒体技术以其可获得性和实用性的特点，在全球范围内得到了迅速的发展。因此，人们现在经常通过移动应用程序(APP)使用移动设备。基于此，本研究建立了移动应用客户参与模型，对移动应用客户推荐进行调查研究。结果表明，移动客户感知支持和承诺影响客户持续参与，客户承诺是客户感知支持和客户推荐的中介变量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of different perceived support dimensions of mobile media APP users on customer commitment and customer recommendation

Because of the characteristics of the availability and practicability, mobile media technology had got a rapid development in the whole world. So, people now often use mobile devices through a mobile application (APP). Based on this, this study established a mobile application customer engagement model to carry on the investigation and research about mobile application of customers' recommendation. The results showed that mobile customer perceived support and commitment affected the continuous customer engagement, and customer commitment was the intermediary variable of customer perceived support and customer recommendation.

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来源期刊

2017 IEEE International Conference on Intelligence and Security Informatics (ISI)

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