Self-Regulation in Advertising: Foreign Experience, Opportunities and Limits of its Use in Russia

The article presents the results of a study of the formation and development of the institution of self-regulation in the field of advertising in a number of foreign countries.The authors give a general description of widely recognized international standards in the field of advertising and marketing, study the experience of organizations that actively influence the development and coordination of advertising self-regulation processes. The article also discusses the most valuable mechanisms and practices for Russia used by foreign self-regulatory organizations in the field of advertising.Taking into account the results of the analysis of the practice of applying the institution of self-regulation, the authors substantiate the expediency of assigning a broader competence to the institution of self-regulation in the field of advertising in the legislation of Russia.