Analysis of network marketing strategy of Bestore based on AISAS theory

At present, China's leisure snacks have reached a trillion, and the market scale is still growing steadily. The growth rate online is higher than that offline, and there is room for improvement in market capacity and price. Based on this, the article firstly combed the leisure snack industry development status, current research status, and related theory, based on using the concept of AISAS marketing theory to each shop network marketing strategy are analyzed, and discuss the main problems of network marketing, and based on the AISAS theory analyses the Bestore online user satisfaction, prepare the survey found that: Based on the above survey data, this paper puts forward the network marketing strategy of attracting attention, product search, purchase behavior, and social sharing, and thinks that customer satisfaction can be improved from IP benefits, cultural construction, quality management, marketing interaction, and other aspects.