{"title":"调查网红可信度维度:吸引力、可信度、专业知识、相似性和赞助披露对购买意愿的影响:以YouTube为例","authors":"eman mohamed abd-el-salam","doi":"10.21608/acj.2023.297003","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case study on YouTube\",\"authors\":\"eman mohamed abd-el-salam\",\"doi\":\"10.21608/acj.2023.297003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":434657,\"journal\":{\"name\":\"مجلة جامعة الإسکندریة للعلوم الإداریة\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"مجلة جامعة الإسکندریة للعلوم الإداریة\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21608/acj.2023.297003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"مجلة جامعة الإسکندریة للعلوم الإداریة","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21608/acj.2023.297003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case study on YouTube