Analysis on the Application of Cartoon Characters in Brand Image Design

Cartoon character image refers to the portrayal of character image in animation or cartoon. When the application of animation character image in the brand image design, the brand image will leave a deep impression in the minds of consumers, and the brand influence will be enhanced. Among these institutions or enterprises that design their own images in cartoon characters, their biggest purpose is to cater to the young market and attract the attention of target consumers. It is just as why pop culture can quickly become popular among young people. Anthropomorphic products are more affinity, interesting and creative than traditional symbols or their own symbols. To explore the research of cartoon characters in brand image design from the perspective of image narration, this paper uses the method of data collection and case analysis to analyze and study the image of cartoon characters, and summarizes the application advantages of cartoon characters in brand image design. The cartoon character image makes the brand image design vivid, full of affinity, easy to understand by consumers, and has a promoting role in brand image promotion. According to the characteristics of cartoon characters, this paper provides an executable method for brand image design through the study of brand image design.