User expectations and implications for designing the user experience of shared vehicles

Shared mobility is one of the main focus of mobility companies and start-ups in recent years. Despite the fact that many cities have some form of shared vehicles, it is still a niche market with the potential to become a sustainable business. In this paper, we investigate the limitations and possibilities of shared vehicles to make them more appealing to users. A combination of a literature survey, online survey, and interviewing individuals and stakeholders provide directions for future solutions. Our findings reveal that current shared vehicles services are at the beginning, where stakeholders focus on developing frameworks and regulations to deploy current services. However, the future of shared vehicles lies in the experiences provided in and around the vehicle, which might result in the development of new and more specific vehicles for certain users and contexts. The outcome is an invitation to discover and discuss the experiences of shared vehicles.