Xincheng Wang, Fengming Liu, Rongrong Yang, Fu Xie
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Social Computing-Based Trust Establishment in E-Commerce
Trust plays an important role in successful online businesses. In this paper, we consider the important case of interactions in peer communities, and then propose a trust established model based on social computing which aims at avoiding interaction with undesirable participants. Our specific approach based on game to trust computing leads to a decentralized society in which agents help each other weed out undesirable players.
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