{"title":"情绪与现实之间的危险冲突:管理咨询公司应该如何使用数字营销","authors":"M. Hernandez","doi":"10.2478/mcj-2018-0010","DOIUrl":null,"url":null,"abstract":"Abstract This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.","PeriodicalId":367213,"journal":{"name":"Management Consulting Journal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing\",\"authors\":\"M. Hernandez\",\"doi\":\"10.2478/mcj-2018-0010\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.\",\"PeriodicalId\":367213,\"journal\":{\"name\":\"Management Consulting Journal\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Consulting Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/mcj-2018-0010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Consulting Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/mcj-2018-0010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing
Abstract This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.
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