The case of the football club Rosenborg in the Norwegian region Trøndelag: Insights from a regional – global organizational model emphasizing how improvisation can lead to outstanding results using insights from “total football” and “flow theory”

The Norwegian football club Rosenborg is used as the empirical setting in the article. Improvisation and good routines are the foundations for success in the soccer field is a finding in this piece of research. We link improvisation to “total football” and “flow theory as means to achieve high performance using a regional-global organizational model as our illustration. We focus at qualitative methods when interviewing the former coach Mr, Niels Arne Eggen and former top players. For this purpose we use thematic analysis and secondary sources to gain deep insights.