PREFERABLE LIGHTING FOR APPEARANCE OF WOMEN’S FACIAL SKIN

This study aims to reveal the preferable lighting condition on the appearance of woman’s facial skin. We conducted an experiment on the appearance of woman’s face with and without makeup under some lighting conditions. The facial skin conditions of the female model consisted of three patterns, without makeup, with makeup in orange and with makeup in pink. Participants evaluated face appearance in terms of “naturalness,” “activity”, “sophistication” and “preference”. According to the results, the facial skin without makeup and with “natural” makeup look good under 4000K and 5000K in negative duv, and facial skin of all types looks active under 3000K. In addition, the evaluations of activity of the face without makeup correlated with the preference index for Japanese complexion PS, whereas other evaluations of preference have no correlation with PS.