SWOT Analysis of TEFA Breeding and Hatchery Business Development at Jember State Polytechnic

This study aims to analyze the strengths, weaknesses, opportunities, and threats of the breeding business developed by TEFA Breeding and Hatchery at the Jember State Polytechnic and determine the most appropriate strategy to implement. Strengths and weaknesses are evaluated from internal teaching factory factors, while opportunities and threats are evaluated from external factors that affect the livestock. These factors were then analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT) matrix. The results showed that there was a constant increase in the demand for DOC and no other substitutes had a significant effect. So this condition was identified as an opportunity in the livestock business. Meanwhile, the varying DOC prices are a threat. Meanwhile, the internal factor that most influences strategic planning is the imperfect production flow for larger production capacity. As a result of the SWOT analysis, several strategies can be implemented in a future implementation, namely increasing genetic quality and product quantity. It was hoped that DOC sales would continue to increase. In addition to improving product quality and quantity, another strategy that was expected to be implemented was to establish Standard Operating Procedures (SOPs) as effectively and efficiently as possible.