英国年轻游客的旅游相关信息来源。

I. Zaim
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引用次数: 0

摘要

这一章是Ilma Aulia Zaim的作品,研究了一个特定的细分市场,18-35岁的年轻英国游客,以及这些人如何追求旅游相关的信息源,最终影响他们在访问目的地之前的旅游决策。这项研究为目的地管理组织(DMO)提供了关于年轻英国游客特征的重要见解,并为他们提供了建议,例如他们应该在网站上分享的信息类型,以及哪些信息对特定的旅游细分市场真正有价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Young British tourists' tourism-related information sources.
Abstract This chapter is the work of Ilma Aulia Zaim and studies a specific market segment, young British tourists aged 18-35, and how these pursue tourism-related information sources that eventually affect their travel decision-making prior to visiting a destination. The study offers significant insight into destination management organizations(DMO)regarding young British travellers' characteristics and offers suggestions to them such as the types of information they should share on their websites and which of them are really valuable for the particular tourism market segment.
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