探索印尼实际使用网上银行服务的影响因素

A. Susanto, Rizal Broer Bahaweres, Hangjung Zo
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引用次数: 3

摘要

随着电子银行使用的出现,满意度和信任成为决定网上银行成功的关键和突出因素,而消费者不愿指导他们决定采用和使用电子商务,这表明了信任、安全和隐私在传统和在线商务系统中的重要方面。本研究提出了一个基于DeLone和McLean的IS成功模型的扩展框架,并将其纳入印度尼西亚消费者对基于互联网的银行服务的使用和行为的发展。这项研究的结果表明,安全是用户满意度最重要的关注点,这反过来又强烈影响印度尼西亚的网上银行使用。满意度对消费者信任和使用均有显著影响。有趣的是,信任对网上银行的使用没有显著影响。该研究将得出结论,包括随后的讨论和影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring the influential antecedents of actual use of internet banking services in Indonesia
With the emergence of electronic banking use, satisfaction and trust become crucial and prominent factors in determining online banking success, whereas consumers' reluctance in directing their decisions to adopt and use e-commerce has remarked the significant aspect of trust, security, and privacy in either traditional and online commerce systems. This study proposes an extended framework based on the DeLone and McLean's IS Success Model incorporated into the development of consumer's usage and behaviors towards Internet-based banking services in Indonesia. The results of this study show that security was the most important concern for user satisfaction, which in turn strongly affected Internet banking usage in Indonesia. Satisfaction influenced both consumer's trust and usage significantly. Interestingly, trust was found insignificant on Internet banking usage. The study will derive conclusions including subsequent discussions and implications.
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