适应性商品建议系统- Match-BOT

Shreyaan Kaushal, Jatin Agrawal, Taranveer Singh, Manav Gulati
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引用次数: 0

摘要

服装电商的潜在客户购买服装是基于他们的个人选择,以及当代对时尚趋势的感知,本质上是非常崇高的。这一点,再加上电影、社交媒体和互联网的影响力,导致了人们着装偏好的迅速变化。电子商务网站根据颜色、面料、合身度、产品类型和供应商等不同属性进行了大量分类。因此,对于用户来说,根据自己的个人品味和全球趋势寻找符合最新趋势的产品是一项繁琐的任务。这些网站的推荐引擎仅根据产品的线性相似性提供推荐,而没有全面考虑时尚专家支持的最新时尚趋势、用户偏好或衣柜收藏。我们提出了一个名为“Match-BOT”的自适应商品建议系统,该系统考虑了通过谷歌trends提供的见解获得的趋势、个人偏好和用户偏好之间的相似性。通过分析用户购买模式提取用户偏好,从而获得以权重形式表示的分类产品属性偏好。从谷歌Trends中获得的全球趋势然后与用户偏好重叠,生成用户特定的建议列表。使用协同过滤计算两个用户之间的相似度,然后根据相关程度考虑跨用户建议。这个过程的输出将是一份产品建议清单,这些产品是根据社会对时尚的理解和用户的偏好定制的,并不断更新以反映动态的全球趋势。这将为用户带来无与伦比的浏览体验,以及高效的销售和连续的库存管理系统。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Adaptive Commodity Suggestion System — Match-BOT
Potential customers of E-commerce garment businesses purchase clothes based on their personal choice as well as contemporary perception about fashion trends which is highly sublime in nature. This, coupled with the influential influx of cinema, social media and the Internet has led to rapid change in dressing preferences. E-commerce sites have a huge inventory categorized based on different attributes like colour, fabric, fit, product type and vendor. Hence, it is a tedious task for the user to find products coherent with the latest trend and appropriate according to their personal taste and global trends. The recommendation engines of these websites gives recommendations based only on a linear similarity of products, not comprehensively taking into account latest trends in fashion backed by fashion specialists, user preference or wardrobe collections. We propose an Adaptive Commodity Suggestion System called ”Match-BOT” which takes into account the trends obtained through insights provided by Google Trends, individual preferences, and similarity between user preferences. The user preferences are extracted by analyzing user purchase patterns and thus obtaining categorised product attribute preferences in the form of weights. This is an application of Content Based Learning The global trend obtained from Google Trends is then overlapped with the user preference and a user specific suggestion list is generated. The similarity between two user is calculated using Collaborative Filtering and then taken into account by including cross-user suggestions based on the degree of correlation. The output of this process would be in the form of list of suggestions of products which have been customized to society's understanding of fashion and predilections of the user and constantly updated to reflect dynamic global trends. This would result in an unparalleled browsing experience for the user and an efficient sales and successive inventory management systems.
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