Maximization of Created Social Value: Social Business Models and Their Application Tendencies in Lithuania

Abstract This research, based on the analysis of social business models’ concepts, aims to identify tendencies of social business models implementation in Lithuania. The theoretical part of the article highlights the main features of a pure social business model and a hybrid social business model, as well as discusses their differences. Having evaluated the implementation state of social business models, the authors reveal that the existing practice of public enterprises restricts development of social business potential, mainly accountability and transparency of social business. Therefore, transition of public enterprises to other forms of social business models should be promoted so that to ensure competitiveness in the market and continuous pursuit of social objectives. The findings revealed that the most popular forms of social business in Lithuania are volunteering, charitable activities, and sponsorship. However, despite the fact that some practices of social business are applied, development of social business models is a little-known phenomenon to the public thus might be confused with the definition of a social enterprise.