通过对无意义广告的分析,了解其对消费者感知产品购买决策的负面影响

Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole
{"title":"通过对无意义广告的分析,了解其对消费者感知产品购买决策的负面影响","authors":"Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole","doi":"10.19085/JOURNAL.SIJMD021202","DOIUrl":null,"url":null,"abstract":"This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.","PeriodicalId":431805,"journal":{"name":"Scholedge International Journal of Management & Development","volume":"49 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products\",\"authors\":\"Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole\",\"doi\":\"10.19085/JOURNAL.SIJMD021202\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.\",\"PeriodicalId\":431805,\"journal\":{\"name\":\"Scholedge International Journal of Management & Development\",\"volume\":\"49 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Scholedge International Journal of Management & Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.19085/JOURNAL.SIJMD021202\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scholedge International Journal of Management & Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.19085/JOURNAL.SIJMD021202","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

这是针对当前广告场景进行的一项研究,重点关注印度背景和印度消费者对无意义广告的看法,但就人类心理而言,情感、情感和伦理是相同的,因此可以在全球范围内适用。在这篇最新的论文中,我讨论了一些关于无意义和无意义广告的事实,这些事实是我通过研究分析发现的,使用研究方法,事实发现工具模式访谈技术,这是为了重新确认,然后是问卷调查方法,以确保数据收集的准确性。对收集到的数据进行多次过滤和再过滤,并进行几种分类,以生成关于无意义广告的准确信息及其对客户购买产品和服务的感知。为了进行这项研究和结果发现的目的,六个月的时间段被给予无错误的数据收集进行分析。因此,由于人类的心理、感觉和情感以及社会伦理的不变,所有的结果都是准确、敏感和有效的,并与各自的年份保持一致。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products
This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信