Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole
{"title":"通过对无意义广告的分析,了解其对消费者感知产品购买决策的负面影响","authors":"Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole","doi":"10.19085/JOURNAL.SIJMD021202","DOIUrl":null,"url":null,"abstract":"This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.","PeriodicalId":431805,"journal":{"name":"Scholedge International Journal of Management & Development","volume":"49 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products\",\"authors\":\"Md. Sadique Shaikh, Safeena Sadique Shaikh, M. V. Waykole\",\"doi\":\"10.19085/JOURNAL.SIJMD021202\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.\",\"PeriodicalId\":431805,\"journal\":{\"name\":\"Scholedge International Journal of Management & Development\",\"volume\":\"49 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Scholedge International Journal of Management & Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.19085/JOURNAL.SIJMD021202\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scholedge International Journal of Management & Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.19085/JOURNAL.SIJMD021202","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Analysis of Non-sense advertisement to know its negative impact on customer’s perception for buying decision of products
This is the piece of research carried out with respect to current advertisement scenario with focusing Indian context & Indian customer’s perception about non-sense advertisement, but as par human psychology, feelings, emotions & ethics are same world wise so could be applicable across the globe. In this resent paper I discussed several facts about non-sense& meaningless advertisements what I found through research analysis using research methodology fact finding tools pattern interview techniques, which is for reconfirmation followed by questionnaire methods for accuracy in data collection. Collected data filtered &re-filtered several times with several sort to generate accurate information about non- sense advertisement & it’s perception on customers for buying decision of products &services. To conduct this research & result finding purpose six months’ time slot was given for error free data collection for analysis. Hence all results are accurate, sensitive& effective & remain consistent with respective numbers of year due to the unchangeable human psychology, feeling& emotions as well as social ethics.