Research on the cultural endowment demand of retired old people

Cultural pension is a new direction of the development of modern social pension industry, but also a new topic to solve the needs of people's livelihood. In this study, 328 retired elderly people from enterprises and public institutions in 5 cities in Shandong Province were surveyed by cultural pension questionnaire by random sampling method, to understand the current situation of the cultural pension needs of the retired elderly people, and to explore the influencing factors. The results show that the awareness rate of the retired elderly people about the cultural pension is 67.07%, and the demand rate of the cultural pension needs is 81.71%. Cultural pension awareness, cultural pension interest has a significant impact on the demand for cultural pension. Therefore, the relevant government departments should make use of the popular media forms of the elderly to carry out extensive publicity, further strengthen measures to ensure that the elderly continue to meet their cultural needs, and promote the comprehensive development of the cause of the elderly in China.